“What’s Brewing?” is a World Tea News round-up of recent happenings, news and factoids from the global tea industry.
Here’s what’s notable:
The Wellness Tea Launches with 100 Percent Certified Organic Teas
The Wellness Tea, LLC launched this month by Co-Founder Marlyse Tchamko. The company offers 100 percent organic certified teas (herbal tisanes), curated with natural, organic and certified ingredients to provide maximum benefits to tea drinkers. According to Tchamko, the teas have no artificial colors, no additives and they’re caffeine-free.
“Tea is a beautiful art form in itself, but with an added wellness benefit, it becomes magic,” said Tchamko. “That is what we created at The Wellness Tea – magic. The Wellness Tea was born out of a need for something more wholesome and powerful than other traditional wellness teas already on the market. After countless hours of research and consultation with a master blender, the perfect formula was discovered: organic, herbal, all-in-one wellness blend with all the health benefits of nine different teas.”
Some of the organic ingredients featured in the teas from The Wellness Tea include: ashwagandha root, astragalus, chamomile, cinnamon, dandelion root, elderberries, ginger, lemon balm, milk thistle seed and turmeric. The teas are individually wrapped with pyramid tea bags.
To learn more, visit TheWellnessTea.com.
Green Tea Market to Hit US23.66 Billion by 2027
The global green tea market size is projected to reach US23.66 billion by 2027, exhibiting a CAGR of 8.0 percent during the forecast period, according to research firm Fortune Business Insights in a new report.
Increased research into the potential benefits of this tea in fighting the coronavirus is expected to open new avenues of expansion for this market, per the firm's new report, titled Green Tea Market Size, Share & COVID-19 Impact Analysis and Regional Forecast, 2020 – 2027.
The report says that tea has emerged as a promising disease-fighting mechanism due to its natural detoxifying properties and chemicals. For example, according to researchers from the Indian Institute of Technology, Delhi, extracts from green and black tea have antiviral properties and can destroy the protein structure of the virus. Similarly, the UPASI Tea Research Institute in Tamil Nadu has collaborated with the Tea Board of India to investigate the antiviral potential of Theaflavins-3, a compound commonly found in catechins in green tea, for controlling the coronavirus. Thus, a growing body of research exploring the possibility of fighting COVID-19 with green tea consumption will support the growth of this market.
To learn more, visit FortuneBusinessInsights.com or request a sample of the report here.
Vessl Teams Up with the American Cancer Society
In October, Vessl, Inc., owners of the Vessl technology and the ready-to-drink tea brand Tea of a Kind, joined forces with the American Cancer Society for its “Making Strides Against Breast Cancer" (MSABC) campaign. On Oct. 24, 2020, thousands of local breast cancer survivors, caregivers, volunteers and corporate and community members united to make an impact at the “Strides Ride.” The Strides Ride is a drive-through event with stops throughout the greater Phoenix, Ariz. area. This non-competitive, inspirational event raises awareness and funds for a world without breast cancer.
In a show of support, Vessl donated five percent of all Tea of a Kind sales through the month of October to the (MSABC) Phoenix Chapter of the American Cancer Society.
“As a breast cancer survivor, I couldn’t be more thrilled with the collaboration between Tea of a Kind and the American Cancer Society. Not only do I believe in the cause, I’ve lived it, and know that, together, we will make an enormous positive impact on the lives of others,” commented Cynthia Kotsay-Apodaca, wife of Walter Apodaca, founder of Vessl.
Vessl is a Tempe, Ariz.-based company dedicated to eliminating the disposable bottle paradigm and redefining eCommerce. “Vessl is happy to participate and help this great cause. Service to communities and sustainable solutions are two of our values,” said Walter Apodaca.
To learn more about Vessl, Inc., visit VesslInc.com. To learn more about Tea of a Kind, visit DrinkTeaofaKind.com.
Kombucha Market Size to Reach US10.45 Billion by 2027; Many Small-Scale Kombucha Companies Have Cropped Up
The global kombucha market size is projected to reach US10.45 billion by 2027, exhibiting a CAGR of 23.2 percent during the forecast period. The increasing presence of small-scale kombucha companies will redefine the contours of innovation in this market, according to another new report from Fortune Business Insights, titled Kombucha Market Size, Share & COVID-19 Impact Analysis and Regional Forecast, 2020 – 2027.
To capture the burgeoning market for this beverage, several small-scale companies have cropped up over the past few years that have been providing innovative flavors to kombucha enthusiasts, noted the research firm. For example, Delhi-based Atmospheric Kombucha, launched in April 2018, offers completely raw and organic fermented tea infused with fruit flavors and dried herbs. Similarly, U.S.-based Health-Ade was started in 2012 and is today one of the largest and the most innovative kombucha-making company in the country, offering flavors such as jalapeño-kiwi-cucumber, cloves, and chocolates. The deepening presence of these kombucha-specializing entities is opening expansion portals for this market, said Fortune Business Insights.
To get a sample of the report, click here.