What’s Brewing? – Crimson, NuZee and Farmer Brothers, Organic Tea Market

A barista prepares a drink inside the new Crimson shop in Columbus, Ohio. Photo: Courtesy of Crimson Cup Coffee & Tea.

“What’s Brewing?” is a World Tea News round-up of recent happenings, news and factoids from the global tea industry.

Here’s what’s notable:

Crimson Cup Coffee & Tea Opens a New Shop

Crimson, a new flagship retail concept from award-winning roaster Crimson Cup Coffee & Tea, has opened a new shop in Columbus, Ohio.

Founder and President Greg Ubert said Crimson showcases extraordinary specialty teas and coffees and innovative drink recipes. The store is gleaming with white tile and light wood accents, and Crimson‘s open design invites guests to relax in an oasis of light while expert baristas craft the exquisite beverages from sustainably sourced ingredients. “The result is an elevated but approachable experience,” Ubert said. “It is the pinnacle of everything we offer.”

Beyond tea and coffee, Crimson emphasizes sustainable sourcing in every facet. And through its unique Friend2Farmer initiatives, Crimson invests in life-enriching projects that promote the education, health, sustainability and economic growth of farmers and communities.

To learn more, visit CrimsonCup.com.

NuZee and Farmer Brothers Announce Manufacturing Partnership

NuZee, Inc., a leading U.S. producer of specialty single serve pour-over pouches and tea bag coffee pouches, and Farmer Bros. Co. announced a strategic partnership under which Farmer Brothers will provide access to manufacturing capacity as NuZee continues to roll out innovative tea and coffee products in the United States.

Farmer Brothers' Northlake, Texas facility. Photo: Courtesy of PRNewsfoto/NuZee, Inc.

Under the agreement, NuZee may place up to 50 co-packing machines in Farmer Brothers' 500,000 square foot, SQF-certified, zero waste facility in Northlake, Texas. These machines would ultimately have the capacity to produce up to 300 million single serve tea bag, coffee pouches and pour over drip cups. By pairing Farmer Brothers' sophisticated manufacturing and distribution capability with NuZee's technical expertise and products with proven demand in Asia, the partnership is expected to accelerate the scale-up in the United States and efficient delivery of NuZee's innovative products to coffee companies and branded businesses.

Masa Higashida, president and CEO of NuZee, said, "I am very excited to have Farmer Brothers as our manufacturing partner…Our partnership features a shared commitment to sustainable practices that I believe will resonate with NuZee's direct customers and consumers across the nation as they continue to look for environmentally friendly and convenient ways to enjoy the products they love.”

Deverl Maserang, Farmer Brothers president and CEO, said, "We are delighted to partner with NuZee in helping to scale their innovative products and well-recognized brands in the U.S. By leveraging our manufacturing and distribution capabilities, the agreement provides Farmer Brothers with incremental cost leverage and upside opportunity as NuZee builds its success in the U.S. Partnering with NuZee also is consistent with our demonstrated commitment to sustainable sourcing, production and distribution of environmentally conscious products."

Farmer Brothers' Northlake, Texas facility sits on more than 28 acres and is located strategically to nearby shipping ports and key distribution routes, allowing for very efficient movement of inbound raw materials and outbound finished goods for both companies. Farmer Brothers reputation for sustainability aligns with NuZee's goal to provide an eco-friendly alternative to the single cup capsule.

To learn more about NuZee, Inc., visit MyNuZee.com. To learn more about Farmer Bros. Co., visit FarmerBros.com.

Organic Tea Market Size Will Be Worth $1.12 Billion by 2027

The global organic tea market size is expected to reach US1.12 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 16.2 percent from 2020 to 2027.

Key insights from the report:

  • The herbal product segment is expected towitness the fastest growth during forecast years with a CAGR of 17.1 percentfrom 2020 to 2027. The rising importance of herbal tea as a daily drink formaintaining a healthy lifestyle is expected to have a positive impact on thesegment growth over the next few years.
  • Based on taste, the flavored segment accountedfor the largest share of more than 80.0 percent in 2019. This is attributed tothe increased preference for these products due to the easy access of suchproducts to the consumers through offline as well as online channels.
  • By form, the leaf and powder segment accountedfor the largest share of more than 45.0 percent in 2019. The growth of thesegment is attributed to the first-mover advantage associated with leaf as wellas powder forms.
  • Asia Pacific dominated the market with morethan 35.0 percent share in 2019. Extensive customer base in countries,including China, India, Japan, Thailand and Vietnam is expected to fuel theregional market growth in the near future.

To learn more, visit GrandViewResearch.com.