ITO EN, the global leader of green tea and innovative beverages has been recognized by Guinness World Records as having the world's top selling natural and healthy unsweetened ready-to-drink green tea beverage, the Oi Ocha brand. Marking its 30th Anniversary this year since its launch in Japan, an official certificate of this achievement was presented to ITO EN on May 23, 2019. Oi Ocha set a record for the company with sales in 2018 to exceed 90 million cases.
The Oi Ocha brand was launched in February 1989, as the worlds first unsweetened green tea in a ready-to-drink (RTD) format, and today offers a variety of flavors to include an Oi Ocha Matcha Cold Brew.
Using only tea leaves that are Good Agricultural Practice certified tea farms and from ITO EN's Tea Producing Region Development Project that partners with Japanese farmers to preserve the art and craft of tea, the company is committed to its five guiding principles of producing natural, healthy, safe, well designed and delicious teas.
"We are thrilled to have this recognition by Guinness World Records for Oi Ocha," said Rona Tison, Executive Vice President of Corporate Relations. "More consumers are appreciating the authentic taste, clean finish and health benefits of our signature green tea. It has truly become an iconic brand that continues to grow globally."
Ito En has been recognized by FORTUNE as one of "50 Companies Changing the World", ranking #18 for its sustainable farming and business practices.