The Tea Board of India (TBI) plans to rate the quality of tea found at all tea factories in the country of India on a scale ranging from A to D with A being the highest quality, Business Standard reports. This new rating system is meant to validate the quality claims of Indian tea.
Business Standard also reports that M G V K Bhanu, chairman of the Tea Board of India, has stated, “We propose to map all the tea factories on some of the key parameters. An independent agency will take samples of tea from these factories and certify them with respective categories like A, B, C and D. This will give the factories an identity and ensure the quality production of tea,”
Bhanu continued, “We would request Federation of All India Tea Traders Association (FAITTA) to take up the initiative and form a committee, which will decide the parameters on which the mapping will be made. A part of the cost of this project will be shared by Tea Board."
Bhanu stressed the importance of producing quality tea in India to maintain the interest of consumers. Bhanu also firmly stated that the Tea Board will not encourage the import of other tea into India. With many other competitors in the beverage industry, the Tea Board of India is prioritizing the quality of the tea as most important.
SOURCE: Business Standard