PLANO, Tex.
Bottled teas are frequently criticized for their high sugar content, often equivalent to that in carbonated soda.
The trend is toward low-calorie beverages. Snapple this week launched a new line of all-natural white teas lightly sweetened with sugar. They contain about 18 grams, less than half of the sugar in Snapple’s other varieties. The calorie count is 80 per 8 oz. bottle for both Peach Passionfruit and Cherry Pomegranate flavors.
The Passionfruit is also available in 64 oz. bottles
The rollout will include television advertising, as well as a print and online media. Singles bottles sell for $1.39 and a six-pack for $5.99.
"Consumers told us they wanted a light tasting, all-natural tea that wasn't too sweet, and we listened," said Regan Ebert, vice president of brand marketing for Snapple. "Lightly Sweetened Teas are a refreshing way to enjoy exceptional flavors Made from the Best Stuff on Earth®."
The brand, founded in 1972 in Greenwich Village, New York has repositioned itself as an all-natural bottler. It is part of the Dr Pepper Snapple Group, a firm that produces 50 juice, water and tea brands distributed in North America and the Caribbean.
Source: Snapple, BevNet