BELLINGHAM
Describe your process of discovery and refinement, consumer testing and branding, I ask.
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Describe your process of discovery and refinement, consumer testing and branding, I ask.
Are sustainability and attributes such as Fair Trade, Ethical Tea Partnership and Rainforest and USDA organic certifications important considerations in your choices of suppliers? Do these distinctions matter to the public?
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January/February Focus: MobiliTEA Taking your tea on the road is a great way to educate new customers and to build brand awareness. But the thought of packing up your product for an off-site event can be tough to swallow. In this article experienced shop owners show that with a little strategic planning, you can master mobile retailing and boost your on-site business.... More.
Taking it to the streets
In urban areas food trucks are taking the restaurant industry by storm. Customers love the novelty, appreciate the value and enjoy the unpredictability of food carts and trucks. They like the social aspects of standing in line with strangers who also discovered the prize waiting, anticipating and talking about the food and drink.In urban areas food trucks are taking the restaurant industry by storm. Customers love the novelty, appreciate the value and enjoy the unpredictability of food carts and trucks. They like the social aspects of standing in line with strangers who also discovered the prize waiting, anticipating and talking about the food and drink.
Extraordinary Off-Site Event Ideas
Here are four off-site suggestions to boost business and a free downloadable checklist and guide from A Gift of Tea to help plan a successful event.
Make a Mark at Market
Loyal customers at the Saturday Farmers Market in scenic Bellingham, Wash. and those at the Fairhaven Village Green on Wednesdays inspire daughter and mother Kamea and Cheyenne Black to blend artisan teas that please. |