“With consumers becoming more calorie-conscious and growing prevalence of obesity, organic coffee and tea are being considered as healthy drinks for the body as they contain antioxidants and beneficial nutrients,” the report states.
According to TechSci Research, in 2016, about 43.7 million hectares of agricultural land was under organic cultivation, managed by more than 2.3 million producers worldwide. Government initiatives to promote and encourage organic farming and the use of organic products with favorable policies and regulations aimed at increasing the quality standard of crops have led to an increase in the adoption of organic farming worldwide. Health and environmentally conscious consumers are further lured by environment-friendly packaging, the report notes.
Europe was the largest demand-generating region for organic beverages in 2015, due to improving lifestyle and growing awareness regarding the health benefits associated with organic products, according to the report.
“Increasing average household annual spending on food, rising awareness about health benefits associated with organic foods, greater accessibility of these products through small-to-medium-scale retailers, continuous development in supply chain network and implementation of initiatives to encourage farmers to switch to organic farming are projected to fuel organic food sales across the globe,” said Karan Chechi, Research Director with TechSci Research. “Additionally, a number of organic food manufacturers are also complying with international standards and are labelling their products accordingly in order to increase acceptability of these products across the globe.”
Source: TechSci Research