REDWOOD CITY,
Commitment to Education
Advice for Retailers
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| Expert taster and NATC judge. |
- First, you need to learn and share what you learn with customers. “This instills the love, the mystery and the mystique of the world of tea,” he says.
- Consistency is critical. “Retailers with consistent products have the best chance for going the distance. To do this, you need to do more cupping and be more involved in maintaining standards for serving and selling a quality product,” he says.
- Be observant. “There are opportunities in the industry. You have to keep your eyes open. Get together with people and listen to what other people are doing. If you don’t join in, you won’t know what’s going on.”