- First, DAVIDsTEA will purchase teabags at a lower price point.
- Secondly, Loblaw Companies will begin distributing DAVIDsTEA at its 450 Canadian stores under various banners including flagship Loblaws, Fortinos, Provigo, Dominion, Atlantic Superstore and Valu-Mart. These stores feature the company’s best-selling 15-pack tea sachets, which are displayed at eye-level.
