*Recorded webinar now available

Purchase and listen to this July 16 webinar and:

• Understand technology’s impact on youth culture, and know how to apply it online and in person.
• Identify and market effectively to a specific youth subculture through humor, advocacy, image and/or targeted selection of your staff, teas and location.
• Know how to attract and retain young customers by providing useful, accessible, branded information both online and in the real world.
• Make your brand accessible to young people through “starter” products and suggested teas, pricing structures, samples, customer reviews, overall aesthetic, packaging and more.
• Market to young people effectively through word of mouth, local interaction, targeted ads and exclusive specials.

Just as pink packaging doesn’t make products irresistible to women, simple generalizations aren’t enough to access today’s twenty-something’s. This webinar addresses the complex wants and needs of Millennial consumers, including why niche branding trumps mass appeal and why interactive marketing is imperative. Bonus: a list of teahouse youth magnets, such as technological perks, curated playlists and knowledgeable staff.

Lindsey Goodwin Owner Vee Tea