By WTN Staff

Attendees of the 2010 Cannes International Film Festival will be provided with products and services exclusively from Weaver’s Coffee and Tea.

Weaver’s will offer its Jade Pearl Jasmine, Chamomile Lemon Blossom Herbal and Chinese Black teas, along with a selection of its coffees, in the American Pavilion at the festival taking place Cannes, France, May 12-23. The Pavilion serves as a hospitality center with services for Americans during the festival.

“The opportunity to introduce our artisan products to the entertainment industry at the most important event on the international film calendar matches perfectly with our strategy to further develop and grow our business,” said Michael Brown, CEO of Wild Card Roasters, an artisan coffee roasting and tea company. Weaver’s is one of the company’s brands.

Renee Brown, vice president of sales and marketing for the company, explained why the company targeted the festival for brand expansion. “The American Pavilion is the hub of American activity at the film festival,” she said. “It’s the perfect venue to support our ongoing expansion into studios, post-production houses and film catering, as well as specialty grocery and retail, corporations, campuses, restaurants and cafés.”

Consumers can find Weaver’s Coffee & Tea in 48 states including California, Oregon, Nevada, New Mexico, Colorado and New York.