Southwest-'Wichcraft Deal Lands In Pursuit of Tea in NYC Print E-mail
Monday, 29 June 2009

by WTN Staff

In Pursuit of Tea, based in Cornwall Bridge, Conn., is taking specialty tea to New York City's Bryant Park, due to a deal between Southwest Airlines and restaurant company 'Wichcraft.

Southwest is opening the Southwest Porch at Bryant Park, an open-air lounge offering food and free entertainment in the southwest corner of the public park. The opening is meant to call attention to the airline's new service to LaGuardia Airport in New York City.

'Wichcraft, based in the city, is responsible for the Porch's menu, which includes teas by In Pursuit of Tea. 'Wichcraft Co-founder Tom Colicchio described the deal with Southwest as "a natural collaboration and a great opportunity to work with a company that cares about its customers as much as we do."

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