A rising tide floats all boats.  It is counter-intuitive to what we have been taught and even borders on being un-American, but making sure your competitors are successful is critical to your success. 

Business is not like golf where every shot makes someone happy and someone else sad.  Far from it. An unsuccessful exhibition is bad for everyone (other events, exhibitors and attendees).

This past year, I have seen several trade shows… read more...

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Today’s challenges are tomorrow’s opportunities.  We don’t need to ride the tumultuous wave of declining consumer spending and low sales while clutching our raft, closing our eyes and waiting for the storm to break.  We can do something powerful instead.  We can use the current climate to strengthen our businesses, specifically our value propositions.

A strong value proposition is the message that conveys to customers the benefits of doing business with… read more...

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