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WORLD TEA EXPO: THE CUP RUNNETH
OVER
--Sold out, officials work to create more space
for new exhibitors--
Las Vegas, NV – February, 2006 – The World
Tea Expo, the nation’s premier marketplace for the tea
industry, announced yesterday that it has officially
sold out of exhibit space for this year’s event. The
three-day Expo, kicking off on Monday, March 27 at the
Las Vegas Hilton, has continued to grow since its
inception in 2003 and, this year, will feature more tea
industry exhibitors and buyers than ever. In over 70,000
square feet of space, over 200 exhibitors and 3,000
buyers are expected. Show management is currently
working with the fire marshal to add more booths and a
wait list for potential exhibitors has been started.
“It’s really going to be an exceptional
year,” says Vanessa Kelley, Director of Marketing for
the World Tea Expo. “We’ve broken every registration
record to date and our list of buyers is bigger and more
impressive than ever - and it’s still growing.”
Attendees at the Expo will include hundreds of buyers
from tea rooms and tea shops, as well as major
supermarket chains, restaurants, hotels, and casinos.
Notable buyers this year include Amazon.com, Wegmans,
Whole Foods, Jamba Juice, Trader Joe’s, Panda Restaurant
Group, Hyatt Hotels, the Venetian Hotel/Casino, H.E.
Butt Grocery Company, and Loblaw, Canada’s largest food
distributor.
Officials at the World Tea Expo see this
tremendous growth as a great sign for the tea industry.
“The overwhelming demand for participation in the World
Tea Expo is validation to us that the tea industry is
experiencing the exponential growth that has been
forecasted,” says George Jage, president and founder of
the World Tea Expo. “We created this event to be a
catalyst for this growth and it’s very exciting to be a
part of it.” More information on the Expo, including
registration and event schedules, is available at http://www.worldteaexpo.com.
Waiting List Forming Now!
Contact Kimberly Frost
immediately to be on the waiting list for
limited additional booth space to be added by
March 6th. Space will be assigned on a first- come,
first-served
basis.
Phone: 702-253- 1893
Media Contact For additional information or
interviews please contact Jonathan Werle or Stephanie
Teuwen, Teuwen One Image, 212-244-0622 team@teuwen.com
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 Issue 22
February 28,
2006
| New Packaging Enlivens
Sparkling Tibetan Tea |
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A snappy packaging
update and larger can size have been announced
by the manufacturer of Tibetan Tea. The all
natural beverages are free from the fructose,
corn syrups and artificial ingredients used in
many ready-to-drink beverages.
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| ITO EN Expands Artisan
Chinese Tea Offerings |
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ITO EN has added a line of
super-premium specialty teas to its lineup of
Japanese tea offerings. The new teas include
hard-to-find, limited edition Chinese and
Taiwanese oolongs.
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| What a Long Strange Steep
It’s Been |
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The Republic of Tea has
licensed rights to produce a new line of
“J.
Garcia Artisan Teas” which it is rolling out to
stores and selling via its own web site.
Illustrations done by the late Grateful Dead
guitarists Jerry Garcia adorn each tin of tea. A
portion of profits generated by the new line
will be donated to charity.
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| Rooibos RTD Line Set To
Launch |
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10° South Red Teas is
readying a major launch of ready-to-drink
beverages based on South African Red Bush or
Rooibos teas. A team including a former pro
soccer player and experienced consumer products
marketing people are readying the new line of
Rooibos teas which are sugar free and consist of
various flavors and unsweetened items.
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| Meta-Analysis Study Suggest
Green Tea Reduces Breast
Cancer |
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The positive impact of
green tea consumption relating to a reduction in
breast cancer is applauded by researchers who
conducted a complex analysis of existing
research on green tea and cancer risk reduction.
The researchers note they estimate an
approximate twenty percent reduction in risk of
breast cancer associated with drinking five cups
of green tea daily.
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| Tea Culture Academy Opens
In China |
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A school specializing in
the sociology, culture and folklore of tea
within China has been established.
Undergraduates will be able to study the long
history of Chinese tea culture under the
auspices of the Zhejiang Institute of
Forestry.
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| Portland’s Thriving Tea
Community Gaining Steamy
Momentum |
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From the cafes and corners of the rain-laden
northwestern United States, Portland has become
home to a thriving tea industry. A wide array of
tea cafes, shops and salons dot the urban
landscape offering classic, Asian and neo-modern
tea styles to please any palate or whim. The
Portland area is still also home to many of the
nation’s first beer brewpubs and specialty
coffee outlets.
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| Tea “Investing’ Serious
Business for Chinese
Speculators |
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A wave of buying, selling and collecting rare
and exotic specialty teas within China has
reportedly created something of a boom market.
Possibly triggered by trading in rare forms of
Pu-er tea, increasing numbers of affluent
Chinese are stimulating demand for the more
precious forms of exotic teas, and thereby
driving up prices, pressuring suppliers and
spinning a new trend similar to the higher end
wine markets in many western nations.
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| New Tea Room for America’s
Heartland |
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Business owners Nancy
Martin and Judy Elvy dreamed of opening a tea
room, and their recent acquisition and
renovation of a turn-of-the-century house has
materialized their vision. The Tyme Well Spent
Tea Room and Gift Shoppe serves brewed teas,
sells loose teas and a variety of snacks,
desserts and full lunches.
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| U.S. AID Working To Boost
Kenyan Tea Exports |
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A variety of economic
development programs are being pursued by Kenyan
tea producers to help offset production gluts,
and spotty exports. With potential assistance
from the US Agency for International
Development, Kenyan producers are examining
multiple avenues which will allow expansion of
sales, including displays at the upcoming World
Tea Expo (Las Vegas, Nevada – 2006).
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| A Cuppa Each Day Keeps The
Doctor Away |
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An Indian company is launching an innovative
beverage consisting of apple juice and premium
quality tea. The juice contains no added sugar
and will be packed in a 200 ml tetra pack.
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