Media Kit

The World Tea News (WTN) is the online digital publication of World Tea Media.  WTN was launched in 2005 as a simple aggregate newsletter by the producers of the World Tea Expo.  In 2008, based on the growth of the industry, an in-house editorial team was assembled and the website was launched.  In 2010, after reassessing the needs of the industry and the focus of WTN, the site was taken down and re-tooled under the leadership of publishing veteran Dan Bolton.  And on March 17, 2011, the WTN website was re-launched and resumed e-news coverage to its 14,000 subscribers.

World Tea News offers information, insights, and business intelligence for the tea trade.  Top news is compiled, researched, and posted daily.  And much like a typical print publication, each month, retail relevant feature articles are published to the site.  The site offers profiles of retailers, tea people, and growers and gardens; an events calendar, community news and information, and the best supplier directory in the industry.  Aggregate news is also consolidated from Google and PRNewswire as well as a blog feed from the Association of Tea Bloggers to help keep your pulse on all things tea.

Each week, WTN sends the e-news with linked summaries of top news and new web content.  Historically, WTN has had a stellar 30% open rate.  The online publication and e-newsletters are read by independent retailers, mass merchants, as well as tea artisans hand-crafting teas and large-scale growers. Over the coming months, more detailed site and e-news metrics will be made available.

There is no relationship between advertising and editorial, and we do not allow advertisers to influence our editorial decisions.  All advertising options are based on IAB and standard industry specifications to facilitate ease of use by marketers.   All advertisers receive a detailed click-through report at the close of the advertising cycle.

Advertising inquires, including positions, rates, and availability should be directed to sales@worldteamedia.com or call 702.253.1893.

Leaderboard (max. 5 rotating) 

This free floating top of page 728 x 90 pixel banner is placed above the site frame and is run-of-site offering maximum exposure.

Top Banner (max. 5 rotating) 

This standard 428 x 60 pixel banner is located next to the World Tea News masthead and is run-of-site.

Video (exclusive)

The WTN video ad window resides prominently on the home page next to the leading news stories. Advertiser also receives a 300 x 125 companion half rectangle directly below the ad to create a call to action and hyperlink back to the advertisers’ site.

Medium Rectangle (max. 5 rotating & static) 

The 300 x 250 medium rectangle ad rotates on the site home page with a maximum of 4 other advertisers.  In addition, the static ad is placed on the right panel of the featured article landing page and feature content pages making this ideal for promoting products or services in conjunction with monthly featured content.  (Available May 2011)

Weekly e-news banner (exclusive)

This standardized 428 x 60 banner rests immediately below the masthead of our weekly e-news sent to over 14,000 unique emails.

Product Spotlight (exclusive)

The Product Spotlight is a custom email exclusively featuring one of your company’s products with a large image and detailed description.  This is an ideal marketing solution for product launches or simply increasing sales.