Editorial Mission

World Tea News celebrates retail success. Every feature story, newsletter, proprietary market research report, photograph, chart, reader survey, white paper and data set will be edited for retail relevance. Our Editorial Mission is simply to improve the profitability of the retailer through information, insights and intelligence. The retailer, whether a tea room or online shop or large chain grocer, is on the front lines with the consumer creating new tea drinkers. Their success results in the entire industry’s success.

Equally important, WTN serves a community of tea professionals whose passion for this ancient beverage influences every aspect of their lives. The more deeply engaged in our venture the more skilled and notable our readers become in the eyes of their peers. Content will fully integrate Facebook, Twitter and LinkedIN discussion groups as well as introduce online innovations such as live tea tastings and real-time retail market research.

We welcome your feedback.

Dan Bolton
Editor/Publisher
World Tea News