Art Specifications

• HTML code cannot exceed 20K

• Macromedia Flash up to Version 8
• Creative must be delivered as a .SWF file
• Must submit an image (JPEG or GIF) to be served in case the user does not have flash installed
• Do not embed the click-thru URL in the Flash creative. Create a button that covers the entire creative at the root level or level 0. Enter the following in the “Action” tag: on (release) {get URL (clickTAG, “_blank”);
• The frame rate for flash files may not exceed 18 frames per second. 12 frames per second is preferred.

• FLV – Flash video format – 320x240, 368Kbps (video), 64Kbps mono (audio)
• WMV – Windows Media – 640x480, 1Mbps (video), 64Kbps mono (audio) or 320x240, 500Kbps video, 64Kbps mono (audio)
• AVI – typical full-res windows video format – 720x480 or 640x480
• MOV – typical full-res Mac video format – 720x480 or 640x480 roadblocks

Roadblocks are a unique opportunity for you to own all key positions on a page for selected periods of time (one month, three months, six months). They are well-suited for product announcements, marketing “splash” campaigns, major initiative launches, and other types of marketing campaigns. Contact your sales representative for more information or email kim@worldteanews.com.

World Tea Media web sites allow third party rich media tags (IFRAME/JavaScript) for the rotation of rotating, rich media, and requests for standard third party tags (HREF, IMG SRC) for the use of GIF or JPEG.

• All rich media must be approved by the Putman Media editor
• Supported Vendors: Eyeblaster, PointRoll, EyeWonder
• Load Time: Creative must load within 5 seconds or less with 56k modem and must not interrupt page loading
• All rich media must be hosted by a 3rd party vendor
• All creative must be submitted 10 days prior to start date for testing purposes
• For all types of creative, sound is allowed based on prior World Tea Media approval
• Sound must be user initiated and have a visible on/off switch expandable ad guidelines
• All expandable ads must be approved by the Putman Media editor
• Definition: Allows ad to expand on a mouse-over or click interaction.
• Uses Java, JavaScript, Flash and/or DHTML.
• Supported Vendors: PointRoll, Eyeblaster
• Positions: Can be used in the top Leaderboard or 300x250 pixel rectangle page positions