I hope to be seeing many of you at the World Tea Expo this next month, possibly at my  ‘Supply Chain Management and Quality Control’ seminar or maybe just walking the floor of the show. Either way, I’ll be happy just knowing you’re there and learning more about teas.

The WTE is a great place to learn about teas and the specialty tea industry, and certainly one of the easiest and most enjoyable places to peg the latest trends in the different tea market segments or select a tea line for your business venture.

In addition to tasting our favorites teas, walking the show allows each of us an opportunity to see and experience live products, witness product introductions, observe tea and marketing trends, packaging innovations, promo materials, tea accessories, meet tea suppliers and packaging material vendors and much more. Overall trends become apparent as suppliers, allies and even our competitors open their doors and for a few short days we’re allowed to see, under one roof, all those tea companies that are otherwise scattered throughout the world.

Whether you’re a tea start-up or a seasoned tea buyer, the advantage of having the finest of what the specialty tea industry has to offer presented under one roof will become apparent the moment you walk in the doors.

Need a few other great reasons to attend the WTE? The WTE educational seminars certainly rank among the best and the STI seminars that follow immediately after are perfect for collecting that tea knowledge that so necessary for every tea entrepreneur.

So, thinking of staying home this year?  Think again. I truly can not recommend a better learning experience or buying format for all interested in teas than those offered at the WTE and the STI seminars following. I really hope to see you there.

Richard Guzauskas
Chairman, Specialty Tea Institute
BOD Tea Assn of USA

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