These are difficult times for many of us and although we’re lucky to be in a business that’s a bit more recession proof than many others, it can still be tough.

Times like these require that we take extra steps to assure that our tea offerings have real value, perceived value and most of all, value that is easily recognized by our customers. Recognizable value is often even more important than… read more...

Popularity: 44% [?]

Summer in the Northern Hemisphere is ending and tea production in the seasonal areas of China, India and Georgia is coming to a close for the year, while production in the seasonal areas of Argentina and other producing countries in the Southern Hemisphere is just awakening. This in mind, I’m reminded of the many phone conversations I’ve had with tea buyers, blending companies and brand owners about the freshness of… read more...

Popularity: 78% [?]

Finding and Filling a Gap / The Business of Tea

Reading business plans for upstart tea companies is one of my favorite occupational duties. On an average I encounter this pleasure about 3 times per month. Each time I sit down to read one I’m nearly overcome with a sense of excitement and anticipation. By the time I’m finished reading the mission statement and a few paragraphs of  the general plan… read more...

Popularity: 85% [?]

Defending straight, unflavored, teas in today’s market comes naturally to me. I hold these unadulterated leaves close to my heart and find them filled with endless variations on what seems to be a growing portfolio themes. Straight teas are the base for all tea products and I hold that a working knowledge of these is very helpful when judging flavored teas.

That said, let’s take the positive note on… read more...

Popularity: 95% [?]